265 lines
14 KiB
XML
265 lines
14 KiB
XML
<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
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<map version="0.9.0">
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<node TEXT="corona" ID="ID_null">
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<node TEXT="Modelo in world" POSITION="left" ID="ID_null">
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<node TEXT="International market protected Modelo from unstable peso" ID="ID_null"/>
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<node TEXT="Fifth largest distributor in world" ID="ID_null">
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<node TEXT="Can they sustain that trend" ID="ID_null"/>
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<node TEXT="in 12 years" ID="ID_null"/>
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</node>
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<node TEXT="One of top 10 breweries in world" ID="ID_null"/>
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</node>
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<node TEXT="Carloz Fernandez CEO" POSITION="left" ID="ID_null">
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<node TEXT="CEO Since 1997" ID="ID_null">
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<node TEXT="29 years old" ID="ID_null">
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<node TEXT="working there since 13" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="vision: top five brewers" ID="ID_null">
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<node TEXT="International Business model" ID="ID_null">
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<node TEXT="experienced local distributors" ID="ID_null"/>
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<node TEXT="Growing international demand" ID="ID_null"/>
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<node TEXT="Capitalize on NAFTA" ID="ID_null"/>
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</node>
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<node TEXT="top 10 beer producers in world" ID="ID_null">
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<node TEXT="7.8 % sales growth compounded over ten years" ID="ID_null"/>
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<node TEXT="2005" ID="ID_null">
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<node TEXT="12.3 % exports" ID="ID_null"/>
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<node TEXT="4% increase domestically" ID="ID_null"/>
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<node TEXT="export sales 30%" ID="ID_null"/>
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</node>
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<node TEXT="Corona Extra" ID="ID_null">
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<node TEXT="worlds fourth best selling beer" ID="ID_null"/>
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<node TEXT="56% shar of domestic market" ID="ID_null"/>
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<node TEXT="Since 1997 #1 import in US" ID="ID_null">
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<node TEXT="outsold competitor by 50%" ID="ID_null"/>
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</node>
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</node>
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</node>
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</node>
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<node TEXT="Expanding production " ID="ID_null">
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<node TEXT="renovate facility in Zacatecas" ID="ID_null"/>
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<node TEXT="300 million investment" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="US Beer Market" POSITION="left" ID="ID_null">
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<node TEXT="2nd largest nest to China" ID="ID_null"/>
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<node TEXT="Consumption six times higher per cap" ID="ID_null"/>
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<node TEXT="Groth expectations reduced" ID="ID_null"/>
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<node TEXT="80% of market" ID="ID_null">
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<node TEXT="AB" ID="ID_null">
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<node TEXT="75% of industry profits" ID="ID_null"/>
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</node>
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<node TEXT="adolf coors" ID="ID_null"/>
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<node TEXT="Miller" ID="ID_null"/>
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</node>
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<node TEXT="dense network of regional craft brewing" ID="ID_null"/>
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<node TEXT="volume main driver" ID="ID_null"/>
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</node>
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<node TEXT="Modelo in Mexico" POSITION="left" ID="ID_null">
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<node TEXT="History to 1970" ID="ID_null">
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<node TEXT="formed in 1922" ID="ID_null">
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<node TEXT="Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr" ID="ID_null"/>
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<node TEXT="Iriarte died in 1932" ID="ID_null"/>
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<node TEXT="Diez sole owner 1936" ID="ID_null"/>
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<node TEXT="Fernandez Family Sole owner since 1936" ID="ID_null"/>
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</node>
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<node TEXT="focus on Mexico City" ID="ID_null"/>
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<node TEXT="Modelo 1st Brand" ID="ID_null"/>
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<node TEXT="Corona 2nd Brand" ID="ID_null">
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<node TEXT="Clear Glass Customers preference" ID="ID_null"/>
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</node>
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<node TEXT="1940s period of strong growth " ID="ID_null">
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<node TEXT="concentrate domesti¬cally " ID="ID_null"/>
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<node TEXT="improve distribution methods and produc¬tion facilities " ID="ID_null">
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<node TEXT="distribution: direct with profit sharing" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="bought the brands and assets of the Toluca y Mexico Brewery" ID="ID_null">
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<node TEXT="1935" ID="ID_null"/>
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<node TEXT="country's oldest brand of beer" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="1971, Antonino Fernandez was appointed CEO" ID="ID_null">
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<node TEXT="Mexican Stock exchange in 1994" ID="ID_null"/>
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<node TEXT="Anheuser-Busch 17.7 % of the equity" ID="ID_null">
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<node TEXT="The 50.2 % represented 43.9% voting" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="Largest Beer producer and distrubutor in Mexico" ID="ID_null">
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<node TEXT="corona 56% share" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="Modelo in US" POSITION="right" ID="ID_null">
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<node TEXT="History" ID="ID_null">
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<node TEXT="1979" ID="ID_null"/>
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<node TEXT="Amalgamated Distillery Products Inc. (" ID="ID_null">
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<node TEXT="later renamed Barton Beers Ltd." ID="ID_null"/>
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</node>
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<node TEXT="gained popularity in southern states" ID="ID_null"/>
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<node TEXT="rapid growth 1980s" ID="ID_null">
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<node TEXT="second most popular imported beer" ID="ID_null"/>
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</node>
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<node TEXT="1991" ID="ID_null">
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<node TEXT="doubling of federal excise tax on beer" ID="ID_null">
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<node TEXT="sales decrease of 15 percent" ID="ID_null"/>
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<node TEXT="distributor absorb the tax 92" ID="ID_null"/>
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</node>
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<node TEXT="distributors took the loss" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="2007 5 beers to us" ID="ID_null">
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<node TEXT="3 of top 8 beers in US" ID="ID_null"/>
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<node TEXT="Heineken" ID="ID_null">
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<node TEXT="Main Import Comptitor" ID="ID_null"/>
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</node>
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<node TEXT="131 million cases" ID="ID_null"/>
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</node>
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<node TEXT="Marketing" ID="ID_null">
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<node TEXT="surfing mythology" ID="ID_null"/>
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<node TEXT="not selling premium quality" ID="ID_null"/>
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<node TEXT="not testosterone driven" ID="ID_null"/>
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<node TEXT="found new following" ID="ID_null"/>
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<node TEXT="beer for non beer drinkers" ID="ID_null"/>
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<node TEXT="dependable second choise" ID="ID_null"/>
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<node TEXT="Fun in the sun" ID="ID_null">
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<node TEXT="Barton Beer's idea" ID="ID_null"/>
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<node TEXT="escape" ID="ID_null"/>
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<node TEXT="relaxation" ID="ID_null"/>
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</node>
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<node TEXT="1996ad budget" ID="ID_null">
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<node TEXT="Corona 5.1 mil" ID="ID_null"/>
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<node TEXT="Heiniken 15 mil" ID="ID_null"/>
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<node TEXT="an bsch 192 mil" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="Us dist contracts" ID="ID_null">
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<node TEXT="importer/distributors" ID="ID_null">
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<node TEXT="Local Companies" ID="ID_null"/>
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<node TEXT="Autonomous" ID="ID_null"/>
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<node TEXT="competitive relationship" ID="ID_null"/>
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<node TEXT="transportation" ID="ID_null"/>
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<node TEXT="insurance" ID="ID_null"/>
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<node TEXT="pricing" ID="ID_null"/>
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<node TEXT="customs" ID="ID_null"/>
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<node TEXT="advertixing" ID="ID_null"/>
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</node>
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<node TEXT="procermex inc" ID="ID_null">
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<node TEXT="Modelo us subsidiary" ID="ID_null"/>
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<node TEXT="Support" ID="ID_null"/>
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<node TEXT="Supervise" ID="ID_null"/>
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<node TEXT="Coordinate" ID="ID_null"/>
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</node>
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<node TEXT="Modelo had final say on brand image" ID="ID_null"/>
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<node TEXT="production in Mexico" ID="ID_null"/>
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<node TEXT="Chicago based Barton Beers 1st" ID="ID_null">
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<node TEXT="largest importer in 25 western states" ID="ID_null"/>
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</node>
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<node TEXT="Gambrinus" ID="ID_null">
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<node TEXT="1986" ID="ID_null"/>
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<node TEXT="eastern dist" ID="ID_null"/>
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</node>
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</node>
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</node>
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<node TEXT="The Beer market" POSITION="right" ID="ID_null">
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<node TEXT="traditionally a clustered market" ID="ID_null"/>
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<node TEXT="many local breweries" ID="ID_null"/>
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<node TEXT="no means of transport" ID="ID_null"/>
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<node TEXT="colsolition happened in 1800s" ID="ID_null"/>
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<node TEXT="different countries had different tastes" ID="ID_null"/>
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<node TEXT="90s national leaders expanded abroad" ID="ID_null"/>
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<node TEXT="startup costs high" ID="ID_null">
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<node TEXT="industry supported conectration" ID="ID_null"/>
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</node>
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<node TEXT="Interbrew" ID="ID_null">
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<node TEXT="Belgian" ID="ID_null"/>
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<node TEXT="aquired breweries in 20 countries" ID="ID_null"/>
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<node TEXT="sales in 110 countries" ID="ID_null"/>
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<node TEXT="local managers controlling brands" ID="ID_null"/>
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<node TEXT="flagship brand: Stella Artois" ID="ID_null"/>
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</node>
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<node TEXT="2004 merger" ID="ID_null">
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<node TEXT="#1 Interbrew" ID="ID_null"/>
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<node TEXT="#5 Am Bev - Brazil" ID="ID_null"/>
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<node TEXT="largest merge" ID="ID_null">
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<node TEXT="worth 12.8 billion" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="2007" ID="ID_null">
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<node TEXT="inbev" ID="ID_null"/>
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<node TEXT="SAP Miller" ID="ID_null"/>
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<node TEXT="Heineken" ID="ID_null">
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<node TEXT="produces beer domestically" ID="ID_null">
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<node TEXT="parent of local distributors" ID="ID_null">
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<node TEXT="marketing" ID="ID_null"/>
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<node TEXT="importing" ID="ID_null">
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<node TEXT="import taxes passed on to consumer" ID="ID_null"/>
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</node>
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<node TEXT="distribution" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="marketing" ID="ID_null">
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<node TEXT="premium beer" ID="ID_null"/>
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<node TEXT="premium brand" ID="ID_null"/>
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<node TEXT="no mythology" ID="ID_null"/>
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<node TEXT="superior taste" ID="ID_null"/>
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<node TEXT="2006 aggressive marketing campaign" ID="ID_null">
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<node TEXT="Heineken Premium Light" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="reputation of top selling beer in world" ID="ID_null"/>
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<node TEXT="Dutch" ID="ID_null"/>
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</node>
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<node TEXT="Anh Bush" ID="ID_null">
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<node TEXT="produces in foreign markets" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="Beer Marketing" ID="ID_null">
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<node TEXT="People drink marketing" ID="ID_null"/>
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</node>
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<node TEXT="Future" ID="ID_null">
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<node TEXT="domestic and foreign threats" ID="ID_null"/>
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<node TEXT="other merger talks" ID="ID_null"/>
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<node TEXT="Inbev in talks with Anh Bush" ID="ID_null">
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<node TEXT="Two biggest companies will create huge company" ID="ID_null"/>
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</node>
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<node TEXT="Sales were decreasing due to competitive media budgets" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="Mexico Industry" POSITION="right" ID="ID_null">
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<node TEXT="has most trade agreements in world" ID="ID_null"/>
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<node TEXT="one of the largest domestic beer markets" ID="ID_null"/>
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<node TEXT="imported beer only 1% sales" ID="ID_null">
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<node TEXT="half were anh bcsh dist by modelo" ID="ID_null"/>
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</node>
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<node TEXT="modelo" ID="ID_null">
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<node TEXT="NAFTA S.A. An Bucsh" ID="ID_null"/>
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<node TEXT="62.8% of market" ID="ID_null"/>
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</node>
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<node TEXT="FEMSA" ID="ID_null">
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<node TEXT="domestic market" ID="ID_null">
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<node TEXT="37% of domestic market" ID="ID_null"/>
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<node TEXT="production and distribution in Mexico: peso not a threat" ID="ID_null"/>
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<node TEXT="Owns Oxxo C" ID="ID_null">
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<node TEXT="CA largest chain of conv stores" ID="ID_null"/>
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</node>
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<node TEXT="leads domestic premium beer market" ID="ID_null"/>
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<node TEXT="997 to 2004 taking domestic market share" ID="ID_null"/>
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<node TEXT="NAFTA SACoca cola" ID="ID_null">
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<node TEXT="Exclusive distributor" ID="ID_null"/>
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</node>
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</node>
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<node TEXT="foriegn market" ID="ID_null">
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<node TEXT="Partnership Heiniken" ID="ID_null">
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<node TEXT="Distribution in US" ID="ID_null"/>
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</node>
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<node TEXT="90s entry to us market failed" ID="ID_null"/>
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<node TEXT="Recently partnered with Heiniken for US market" ID="ID_null">
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<node TEXT="2005 18.7% growth" ID="ID_null"/>
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</node>
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</node>
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</node>
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</node>
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</node>
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</map>
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